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History

"Never mistake activity for achievement." - John Wooden

Our industry track record is unequaled. Application of our methodology has produced a higher product success ratio than any other independent 'developer' or consulting firm in academic publishing. On twelve occasions, projects in which we have been involved have been named "products of the year" by their respective companies.

We are confident that we have conducted more qualitative (in-depth) research with college professors and students over the past 23 years than any other firm. For example, we have arranged, moderated, and gathered data in over 300 focus groups, each with an average of 10 participants. We have conducted over 50 reviewer conferences. Our research has spanned over 20 disciplines and 50 courses. The success of our methodologies led the management of McGraw-Hill to engage our firm on two separate occasions to conduct comprehensive training of the entire editorial staff within their higher education division.

More recently, we have conducted over 20 instructor and student focus groups that were dedicated to the design, development and use of digital resources (see our "Services" description for more details).

Listed below are selected titles/projects, reflecting a variety of disciplines, on which we have consulted and collaborated.

  • Armesto, The World
  • Bentley, Traditions and Encounters (world history)
  • Bertoline, Technical Graphics Communication
  • Bluman, Elementary Statistics
  • Brealey, Fundamentals of Corporate Finance
  • Cacioppo, Discovering Psychology
  • Carter, Keys to Success
  • Cengage: Hybrid Series in Psychology
  • Ciccarelli, Psychology
  • Feldman, POWER Learning
  • Gaetz, The Writer's World
  • Heining-Boynton, ¡Anda!
  • Henry, Writing for Life
  • Hoffmann, Calculus for Business, Economics, and the Social and Life Sciences
  • Kinicki/Williams, Management
  • Kottak, Anthropology
  • Kottak, Cultural Anthropology
  • Krugman, Economics
  • Libby, Financial Accounting
  • Licht, Scientific American Psychology
  • Locker, Business and Administrative Communication
  • Long, Cuadros
  • Martini/Timmons, Human Anatomy
  • Nickels, Understanding Business
  • Raven/Johnson, Biology
  • Ross/Jordon, Fundamentals of Corporate Finance
  • Ross/Westerfield, Corporate Finance
  • Saladin, Anatomy and Physiology
  • Santrock, Life-Span Development
  • Sayre, The Humanities: Culture, Continuity, and Change
  • Solomon, Marketing
  • Spaine Long, Cuadros
  • Spiceland, Intermediate Accounting
  • Streeter, Basic Math Skills
  • Streeter, Beginning Algebra
  • Tro, Chemistry
  • Turley, Medical Language
  • Warren, Accounting
  • Weygandt, Accounting Principles
  • Williams/Sawyer, Using Information Technology
  • Wong, Liaisons
Licht: Scientific American Psychology

 Tro: Chemistry

Long:  Cuadros

Wong: Liasons

Henry: Writing for Life

Turley: Medical Language, Immerse Yourself
Solomon: Marketing Raven & Johnson: Biology Arnesto: The World Bertoline: Technical Graphics Communication Ciccarelli: Psychology
Brealey: Fundamentals of Corporate Finance Gaetz: The Writers' World Sayre: The Humanities: Culture, Continuity and Change Bentley: Traditions and Encounters Cacioppo, <I>Discovering Psychology
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